The Nebraska Sports Council is a non-profit organization promoting sports tourism and economic development throughout the state of Nebraska, particularly in the context of events and festivals. Established in 1999, the Council has been instrumental in supporting and organizing various sports events, which have contributed significantly to Nebraska's economy.

One of the notable events organized by the Nebraska Sports Council is the Cornhusker State Games, an Olympic-style multi-sport festival that takes place every year in Lincoln, a city located in Lancaster County. The festival attracts thousands of amateur athletes from all over Nebraska, with over 60 sports featured. The events showcase the unique bond between sports, local communities, and economic growth, giving local athletes the chance to shine and take pride in their accomplishments.

Additionally, the Nebraska Sports Council has collaborated with other Nebraskan institutions to attract significant sports events to the state. For example, in 2013, the Council partnered with the University of Nebraska-Lincoln's Athletic Department to host the NCAA Division I Women's Volleyball National Championship. The event, held at the Bob Devaney Sports Center in Lincoln, drew around 18,000 fans to the city, resulting in considerable revenue from tourism.

Another example of the Council's commitment to Nebraska sports can be seen in the development of National Athletic Association (NAA) Hall of Fame Facilities in the city of Grand Island, Hall County. These facilities showcase Nebraska's athletes who have made indelible marks in their respective sports.

Moreover, as an advocate for the state's sport tourism, the Nebraska Sports Council has implemented several programs to raise awareness and encourage active lifestyles among residents and visitors. For instance, their annual event, the 'Wellness Festival', held in Hastings, Adams County, has encouraged healthier lifestyles by hosting health seminars, fitness classes, and wellbeing demonstrations since its inception.

The Nebraska Sports Council also realizes the potential benefits of building sustainable and state-of-the-art sports facilities to accommodate the sports requirements of diverse residents and visitors to the state. This effort saw the development of the Ralston Arena in Omaha, Douglas County, which has been instrumental in hosting numerous prominent sports events.

To take this spirit further forward, the state's universities and colleges have partnered with the Sports Council to create these international competitions. At Omaha's Baxter Arena, located on the University of Nebraska Omaha campus, and within the Douglas County, the Nebraska Sports Council supported the 'University of Nebraska Omaha and Nebraska State Games Federation' events. This event promotion partnership offers new platforms for the local youth and budding athletes to participate and gain international recognition.

Since the inception of the Nebraska Sports Council, its sustained commitment to sports marketing, event management, and sustained economic growth has moved forward within Nebraska State's wellbeing mission. Drawing diverse active residents, amateur athletes, and visitors via inclusive sports and hosting greater sports events is undoubtedly driving travel through Nebraska on greater routes and channels.