Located in downtown Lincoln, Nebraska, the Lincoln Journal Building is a historic building standing as a significant landmark in the city's architectural landscape. Constructed in 1929 with the design of the prominent local architecture firm Faison, the building was originally intended to serve as the headquarters for the Lincoln Journal newspaper.

Characterized by its striking example of art deco design, the structure rises 10 stories above the Lincoln streets, earning the status of one of the tallest buildings in Nebraska when it was first completed. Along with the influence of local architecture, the building's design also reflects trends and improvements of commercial architecture during the period of great historical transformations in the 1920s.

Throughout the building's existence, It has hosted multiple offices of public institutions, such as the City of Lincoln's Urban Development Department, and other prominent local organizations like the Lincoln Action Program. Currently, most of the building space has been transformed into the luxury apartments.

Cultural significance associated with the Journal Star newspaper could be largely historical but is yet to be fully recognized for most passersby when going throughout the Downtown area in the city of Lincoln. That may in part change following the addition of the Journal Building to the National Register of Historic Places on April 22nd of 1993.

Despite a significant boost of growth in recent years to transform other significant downtown cultural influences and social sites the surrounding Midtown neighborhood to the north, continues in comparison to remain under-foreseen and developed despite clear potential in forming significant area artistic contributions

Throughout these more largely gradual developments happening about downtown the city often considers long-run future projections. Many renovations of neighborhoods and buildings are implemented as additions to renovations with a long-lasting standing area that local homeowners and citizens consistently hold onto. As seen through this famous downtown city landmark the developments here emphasize one of many cases to promote citizen feelings towards local area protection.

Traveling to this significant downtown destination site, one is able to get the first-hand feeling of historic presence significant journalism contributed by maintaining longstanding commercial impressions and forming long-standing examples for upcoming businesses of how renovation can act positively for these kinds of examples in urban space.