Traveling Through Nebraska: Upstream Brewing Company History
Upstream Brewing Company is a highly-regarded brewery located in Omaha, Nebraska, with its primary location found at 514 South 11th Street. Established in 1996, the company has forged a reputation for offering high-quality beer to the Cornhusker State and beyond, often fusing traditional brewing techniques with modern flavors. The company's origins stem from an ambitious collaboration between founder Brian Magee, formerly of Nebraska Brewing Company, and Omaha businessman Tony Miller.
Upstream Brewing Company began producing beer commercially in 1997. Throughout the late 1990s, the company primarily distributed its beers in local markets, focusing on micro-brewery stalwarts such as lagers and pale ales. The production facility, housed within the 11th Street location, can handle large batches of beer and provide an efficient setup that allows easy experimentation in a variety of brewing techniques. Their Tap Room also features live music venues and serves as a social hotspot for local beer aficionados.
By 2002, the brewery began expanding its distribution range, eventually covering several states beyond Nebraska, including Iowa, Kansas, Missouri, and South Dakota. As demand grew, the brewery incorporated eco-friendly management techniques to ensure optimal resource conservation, as demonstrated by the company's inclusion in area energy efficiency initiatives. The company eventually introduced new items to its product line, offering several varieties that often highlighted seasonal products and ingredients available specifically to the local climate.
Upstream's choice beers include their flagship series, primarily led by popular flavors such as Dundee Export, known for its malty flavors with an English hop blend. To cater to its outdoor customers, it recently unveiled an outdoor seating area with over 1,500 square feet of dining space, boasting modern furnishings with optimal capacity to increase consumer satisfaction. Additionally, patrons of this local operation have increasingly reported that their beers benefit significantly from the brewery's commitment to its housemade brewing recipe, infused with neighborhood character.
During the summer months, neighborhood patrons flock to the brewery for local music events, usually featuring artists from Nebraska. Brewery co-founder Tony Miller is also known for having encouraged development of local Omaha musicians. Moreover, Upstream's collaboration efforts also led to cross-cultural partnerships such as Omaha Craft Breweries weekend gatherings aimed at sharing and establishing strong relations between several regional microbreweries in eastern Nebraska.
However, Upstream isn't just known for strong business partnerships but also helps engage area charities through Upstream's events division. Past charitable efforts have centered around supporting a local family's fundraising for diabetes awareness. Moreover, some community fundraisers featuring Upstream-sourced goods, created internal Upstream management initiative known as "Charity of the Month" the funding and its donations have touched the hearts and fueled community building missions in surrounding neighborhoods of 11th Street in Omaha.
In a study measuring local brewery commercial resilience, several small-batch and craft brew locations throughout eastern Nebraska, have reported that over 78% have had or operate unique local businesses side-by-side at all hours or after closing. Resulting business model variations across local culture brought Upstream management room to adapt unique customer satisfaction models in these hard economic times such as public-private cooperation between craft-brew makers in its most profitable demographics.
Upstream has expanded since its inception in 1996, cultivating an experience unlike many breweries within the broader Midwestern region. The establishment houses live performances, restaurant experiences and retail dining sections which cater to regional breweries, demonstrating just how diverse both the current direction of brewery beer & food taste, remains intertwined at their base brewery where Upstream successfully created significant cultural practices found only in and within that specific region by making strong growth with every market entry throughout its over 20-year evolution.
Upstream Brewing Company began producing beer commercially in 1997. Throughout the late 1990s, the company primarily distributed its beers in local markets, focusing on micro-brewery stalwarts such as lagers and pale ales. The production facility, housed within the 11th Street location, can handle large batches of beer and provide an efficient setup that allows easy experimentation in a variety of brewing techniques. Their Tap Room also features live music venues and serves as a social hotspot for local beer aficionados.
By 2002, the brewery began expanding its distribution range, eventually covering several states beyond Nebraska, including Iowa, Kansas, Missouri, and South Dakota. As demand grew, the brewery incorporated eco-friendly management techniques to ensure optimal resource conservation, as demonstrated by the company's inclusion in area energy efficiency initiatives. The company eventually introduced new items to its product line, offering several varieties that often highlighted seasonal products and ingredients available specifically to the local climate.
Upstream's choice beers include their flagship series, primarily led by popular flavors such as Dundee Export, known for its malty flavors with an English hop blend. To cater to its outdoor customers, it recently unveiled an outdoor seating area with over 1,500 square feet of dining space, boasting modern furnishings with optimal capacity to increase consumer satisfaction. Additionally, patrons of this local operation have increasingly reported that their beers benefit significantly from the brewery's commitment to its housemade brewing recipe, infused with neighborhood character.
During the summer months, neighborhood patrons flock to the brewery for local music events, usually featuring artists from Nebraska. Brewery co-founder Tony Miller is also known for having encouraged development of local Omaha musicians. Moreover, Upstream's collaboration efforts also led to cross-cultural partnerships such as Omaha Craft Breweries weekend gatherings aimed at sharing and establishing strong relations between several regional microbreweries in eastern Nebraska.
However, Upstream isn't just known for strong business partnerships but also helps engage area charities through Upstream's events division. Past charitable efforts have centered around supporting a local family's fundraising for diabetes awareness. Moreover, some community fundraisers featuring Upstream-sourced goods, created internal Upstream management initiative known as "Charity of the Month" the funding and its donations have touched the hearts and fueled community building missions in surrounding neighborhoods of 11th Street in Omaha.
In a study measuring local brewery commercial resilience, several small-batch and craft brew locations throughout eastern Nebraska, have reported that over 78% have had or operate unique local businesses side-by-side at all hours or after closing. Resulting business model variations across local culture brought Upstream management room to adapt unique customer satisfaction models in these hard economic times such as public-private cooperation between craft-brew makers in its most profitable demographics.
Upstream has expanded since its inception in 1996, cultivating an experience unlike many breweries within the broader Midwestern region. The establishment houses live performances, restaurant experiences and retail dining sections which cater to regional breweries, demonstrating just how diverse both the current direction of brewery beer & food taste, remains intertwined at their base brewery where Upstream successfully created significant cultural practices found only in and within that specific region by making strong growth with every market entry throughout its over 20-year evolution.
