Visiting the Birthplace of Kool-Aid in Hastings

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Located in the heart of Hastings, Nebraska, about 160 miles west of Omaha, is the birthplace of the iconic summer drink Kool-Aid. This small town holds a significant piece of American history, as it was here that Edwin Perkins invented the first powdered drink mix in 1927. Perkins, an entrepreneur and food scientist, founded the Perkins Products Company in Hastings in 1920, where he began experimenting with different formulas for a dehydrated drink mix. His innovative approach led to the creation of Kool-Aid, a drink that would become synonymous with summertime fun and refreshment.

Visiting the Hastings city area, tourists can find the Hastings Museum of Natural and Cultural History, which features an exhibit dedicated to the life and legacy of Edwin Perkins and the history of Kool-Aid. The museum showcases a collection of vintage advertisements, packaging, and memorabilia, offering a unique glimpse into the evolution of the brand. Additionally, the museum's exhibit explores the impact of Kool-Aid on American culture, highlighting its role in shaping summertime traditions and family gatherings.

One of the main attractions for Kool-Aid enthusiasts is the official Kool-Aid Man, a giant glass pitcher with a smiling face that has become an iconic symbol of the brand. Located at the Hastings Museum of Natural and Cultural History, the Kool-Aid Man is a must-see for anyone visiting the area. The museum also offers guided tours that delve deeper into the history of Kool-Aid and its inventor, Edwin Perkins. Visitors can explore the restored 19th-century townsite, which features several buildings from Perkins' era, including his original office and laboratory.

Beyond the museum, visitors can also explore the surrounding area to experience the charm of small-town Nebraska. Hastings is nestled along the Platte River, offering scenic views and outdoor recreational opportunities. The nearby Lake Hastings is a popular spot for boating and fishing, while the scenic town of Kenesaw, just a short drive from Hastings, features historic buildings and antique shops.

In recognition of its significance in American history, the birthplace of Kool-Aid in Hastings was added to the National Register of Historic Places in 2016. This designation acknowledges the site's importance as the starting point of a beloved brand that has become an integral part of American culture. As a result, visitors can now explore this historic site and gain a deeper understanding of the story behind the creation of Kool-Aid.

In recent years, Hastings has continued to celebrate its connection to Kool-Aid through various festivals and events. The annual Hastings Kool-Aid Days, typically held in June, feature live music, food vendors, and activities for kids. Visitors can also explore the Kool-Aid-themed murals and public art installations scattered throughout the city, which showcase the brand's vibrant colors and playful spirit.

Visitors to Hastings can easily spend a weekend exploring the area's rich history, scenic landscapes, and cultural attractions. From the interactive exhibits at the Hastings Museum to the charming shops and restaurants in downtown Hastings, there is something for everyone to enjoy in this charming Nebraska town.

Overall, visiting the birthplace of Kool-Aid in Hastings, Nebraska offers a unique opportunity to delve into the history of an iconic American brand. By exploring the Hastings Museum of Natural and Cultural History, the restored townsite, and the surrounding area, visitors can gain a deeper appreciation for the story behind this beloved summer drink.
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